A Guide to Your Different Faces Online

People are complicated, and if you asked me to sum up what I was about in a sentence, I couldn't do it. Although we try, check your Twitter bio for example. Just as you are as multi-faceted in real life, so must you be online.  You wouldn't speak with your friends the same way as …

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Walling off Windows

Microsoft has been taking a leaf out of the Apple design philosophy of recent, and has been focusing on simplifying the user experience. This sounds great, but it comes with a downside. The balance between simplicity and freedom of control can be seen on a straight line continuum. The more streamlined the system becomes, the less …

ARG Community Engagement

Alternate Reality Games (ARGs) are transmedia experiences that weave together to build a story. Not to be confused with Augmented Reality Games or Virtual Reality, they take place in the real world, conducted by real people, called 'puppetmasters'. Players follow clues left by the puppetmasters across different media forms, which lead to more puzzles/bits of story …

The Remix

The remix is defined as ‘a piece of media which has been altered from its original state by adding, removing, and/or changing pieces of the item.’ A remix can be used as detournement, where a message is completely changed to conflict with its original intentions. Guerrilla semiotics are a prime example of this being utilised …

The Meme Medium Message

'The medium is the message' is an idea coined by Marshall McLuhan in 1964. Without going into specifics (because he definitely didn’t), this means that the form a piece of content takes is more important than the content itself. This can apply to internet memes. A few important points about memes are As a text, …